The pillow that gives your day a head start
Whether you’re an ambitious athlete, a professional who needs to stay sharp and precise, or someone focused on optimizing their biology, the YOUP pillow offers you a unique means to optimize your sleep at night and enhance performance during the day.
Optimize your sleep. Elevate your day.
This is YOUP, Your Own Unique Pillow.
Engineered around you.
Most pillows are made to fit everyone, but is everyone the same?
We do things differently. We start with you.
Our approach
Your body measurements, your sleep position, and your mattress. Using this data, we craft Your Own Unique Pillow with millimeter precision to match your anatomy.
The result is more than just comfort. It ensures proper alignment of your head, neck, and spine, promotes deeper sleep cycles, accelerates recovery, and enhances focus throughout the day.
Dual-sided design
The Sleep Side
The sleep side of the custom-fit pillow uses premium, high-performance materials and our proprietary neck-support design to gently fill the gap beneath your neck and follow the natural curve of your cervical spine. By maintaining proper alignment while supporting your head and neck, this side is engineered to deliver deep comfort and restorative rest—so you wake up energized, pain-free, and ready for the day.
The Unwind Side
Flip to the unwind side for a softer, more relaxed feel. Built with the same premium materials but tuned for comfort in a reclined position, it offers balanced support ideal for unwinding, meditation, or a revitalizing power nap.
Active Spring System.
Crafted from premium European memory foam, latex-free and OEKO-TEX® certified, the pillow delivers clean, high-performance comfort. Inside, our Active Spring System uses a subtle concave base to distribute weight evenly, reduce pressure points, and maintain natural spinal alignment.
Responsive by design, it adapts to your movements throughout the night — never too firm, never too soft. Finished with a breathable TENCEL™ cover, it helps regulate temperature so you stay comfortably supported from dusk to dawn.
100-night comfort guarantee & 5 Year warranty
Your satisfaction is our top priority. We are only happy when you are, which is why we offer a 100 Night Comfort Guarantee. We understand that getting used to a new pillow, even a custom fit one, can take some time.
If your pillow does not feel just right within the first 100 days, we will make it right, whether that means adjusting it to better suit your needs or providing a full refund.
In addition to the Comfort Guarantee, every pillow comes with a 5 Year Warranty for lasting durability and peace of mind. We are committed to ensuring your pillow delivers the perfect balance of support, alignment and comfort for a truly restorative night’s sleep.
Other success ingredients
YOUP is built on more than 35 years of expertise and trusted by over 1.000.000 sleepers worldwide. With that depth of experience, we knew exactly what a pillow needed to truly make a difference. That is why every personalized YOUP pillow is designed with precision, crafted with care and backed by proven results.
- Made from premium European memory foam
- Latex-free and OEKO-TEX® certified, ensuring it’s free from harmful substances and environmentally friendly
- Features a TENCEL™ cover that’s breathable, helps maintain an optimal sleep temperature throughout the night and is machine washable at 70°F
- Measures 26x 16 inches (height varies)