The custom-fit pillow.
Made for you.
Every body is different. So every YOUP is different. In just 2 minutes, we measure your neck and shoulders, consider how you sleep and your mattress type, and create a pillow made just for you.
The right height. The right support. Made for you and the way you sleep.
Your body isn’t standard.
Why should your pillow be?
Every YOUP pillow is made to your personal measurements. Developed in the Netherlands and backed by over 25 years of expertise in ergonomics and pillow fitting, YOUP combines proven knowledge with precision technology to create a pillow that truly fits your body.
“Over 1,000,000 people worldwide sleep on our custom fit pillows. I’m proud that something I developed over 25 years ago has helped so many people sleep better.”
Thijs van der Hilst
Physical Therapist & Founder of YOUP
How it works.
YOUR FITTING
Get measured in just 2 minutes using your phone’s camera or a tape measure.
Your Pillow Code
Your measurements are turned into your unique Personal Pillow Code.
YOUR PILLOW
Your pillow is individually crafted using your Personal Pillow Code for a perfect fit.
SLEEP WELL
Enjoy personalized comfort and support, designed to fit your body perfectly.
Prefer to see the fitting first? Try it, no purchase needed.
Real sleepers, real mornings.
Don’t take our word for it. Take it from people who sleep on their YOUP.
“I’m pretty picky with my pillows, but this really has been a very nice pillow. I’ve even been putting it in my suitcase and traveling with it.”
Brandon
January 2026
“There really is a difference between a regular pillow and this performance one. I like that the pillow is custom-fit to my body and sleeping position.”
Louise J.
February 2026
“Super fast shipping! Have only slept on it one night, neck still a little stiff but not nearly as bad as it has been.”
Chrishawn B.
August 2026
“Worth the effort. It did take me a couple tries to input the measurements, but ultimately I was able to submit my requirements. The pillow does take some getting used to.”
Joel M.
December 2025
“Great customer service, great product. The first pillow was not perfect. They worked with me on a new size based on my feedback. The end result was perfect!”
Robert G.
September 2026
“Cool and comfy all night. I drifted off instantly and woke up feeling truly refreshed. You can truly feel that extra support for your neck.”
Jessica
February 2026
“It’s been less than two weeks, but so far so good. The custom dimensions help me get comfortable more quickly and reliably.”
Mark R.
August 2026
“I’m pretty picky with my pillows, but this really has been a very nice pillow. I’ve even been putting it in my suitcase and traveling with it.”
Brandon
January 2026
“There really is a difference between a regular pillow and this performance one. I like that the pillow is custom-fit to my body and sleeping position.”
Louise J.
February 2026
“Super fast shipping! Have only slept on it one night, neck still a little stiff but not nearly as bad as it has been.”
Chrishawn B.
August 2026
“Worth the effort. It did take me a couple tries to input the measurements, but ultimately I was able to submit my requirements. The pillow does take some getting used to.”
Joel M.
December 2025
“Great customer service, great product. The first pillow was not perfect. They worked with me on a new size based on my feedback. The end result was perfect!”
Robert G.
September 2026
“Cool and comfy all night. I drifted off instantly and woke up feeling truly refreshed. You can truly feel that extra support for your neck.”
Jessica
February 2026
“It’s been less than two weeks, but so far so good. The custom dimensions help me get comfortable more quickly and reliably.”
Mark R.
August 2026
“I’m pretty picky with my pillows, but this really has been a very nice pillow. I’ve even been putting it in my suitcase and traveling with it.”
Brandon
January 2026
“There really is a difference between a regular pillow and this performance one. I like that the pillow is custom-fit to my body and sleeping position.”
Louise J.
February 2026
“Super fast shipping! Have only slept on it one night, neck still a little stiff but not nearly as bad as it has been.”
Chrishawn B.
August 2026
“Worth the effort. It did take me a couple tries to input the measurements, but ultimately I was able to submit my requirements. The pillow does take some getting used to.”
Joel M.
December 2025
“Great customer service, great product. The first pillow was not perfect. They worked with me on a new size based on my feedback. The end result was perfect!”
Robert G.
September 2026
“Cool and comfy all night. I drifted off instantly and woke up feeling truly refreshed. You can truly feel that extra support for your neck.”
Jessica
February 2026
“It’s been less than two weeks, but so far so good. The custom dimensions help me get comfortable more quickly and reliably.”
Mark R.
August 2026
“I’m pretty picky with my pillows, but this really has been a very nice pillow. I’ve even been putting it in my suitcase and traveling with it.”
Brandon
January 2026
“There really is a difference between a regular pillow and this performance one. I like that the pillow is custom-fit to my body and sleeping position.”
Louise J.
February 2026
“Super fast shipping! Have only slept on it one night, neck still a little stiff but not nearly as bad as it has been.”
Chrishawn B.
August 2026
“Worth the effort. It did take me a couple tries to input the measurements, but ultimately I was able to submit my requirements. The pillow does take some getting used to.”
Joel M.
December 2025
“Great customer service, great product. The first pillow was not perfect. They worked with me on a new size based on my feedback. The end result was perfect!”
Robert G.
September 2026
“Cool and comfy all night. I drifted off instantly and woke up feeling truly refreshed. You can truly feel that extra support for your neck.”
Jessica
February 2026
“It’s been less than two weeks, but so far so good. The custom dimensions help me get comfortable more quickly and reliably.”
Mark R.
August 2026
Your own unique pillow.
Start my fitting.
A two-minute measurement, and you’re all set to order your custom-fit pillow.
