About the Pillow

The 3 M's of a Perfect Pillow

What makes a pillow truly yours

Measure

The right pillow starts with understanding your body.

Your personal fitting looks at the key factors that influence pillow fit, including your shoulder width, neck dimensions and head shape. Combined with your sleep position and mattress, this creates your unique Personal Pillow Code.

No standard Small, Medium or Large sizes
No one size fits all approach
No guesswork. Tailored to you.

Model

The right measurements are only the beginning.

Over the past 25 years, we've developed a proprietary ergonomic pillow design that supports the natural alignment of your head, neck and spine.

Using your Personal Pillow Code, we determine the exact pillow model, shape and height that best matches your body. The result is a pillow that is built around your individual measurements rather than forcing your body to adapt to a standard pillow.

Material

Even the perfect shape can fail if the material doesn't perform.

That's why every YOUP pillow is made from premium European memory foam, produced to the highest quality standards. The foam features an open cell structure for improved airflow and breathability, helping maintain a comfortable sleeping temperature throughout the night.

Unlike many lower quality foams, YOUP memory foam is latex-free and designed to minimize off-gassing. Every material used in the pillow is OEKO TEX® certified, including the cooling TENCEL™ cover.

The Unwind Side

Every YOUP pillow includes a dedicated Unwind Side, designed for moments of relaxation beyond a full night's sleep.

Whether you're taking a power nap, practicing meditation, listening to a sleep story, or simply taking a moment to recharge, the Unwind Side provides a comfortable, pressure relieving surface that helps you relax and switch off.

Because great sleep doesn't only start at night. Sometimes it starts with a few quiet minutes during the day.