BETTER PERFORMANCE
Stop looking for comfort in the wrong places.
Measure and feel the difference of personal sleep
Custom Fit. Optimal Support. Enhanced Performance.
50K+ Happy Customers
Excellent 4.9
I have a herniated disc in my neck, so proper support is essential. I’ve tried them all, Purple, MyPillow, Coop Sleep, each helped for two weeks, then the pain returned.
Verified
Sander B
After a long day of decisions, choosing a pillow used to be one more. Now it’s automatic. YOUP just works.
Verified
Miranda H
I didn’t notice it at first, but I wake up with less shoulder tension now. Small difference, but real.
Verified
A happy client
The YOUP pillow has genuinely improved my days. I'm sleeping much deeper now and wake up feeling truly rested.
Verified
Thijmen Batens | Golf pro
Youp custom-fitted pillow makes me recover quicker, which in turn makes me more accurate and vital.
Verified
A happy client
“Wow, impressed with my Youp pillow! The delivery was incredibly fast, and the quality is fantastic. It feels durable and premium. Highly recommended!”
Verified
A happy client
Happy youp user for over 6 months
Verified
A happy client
Was a bit skeptical about the whole ‘custom’ thing, but yeah… I sleep better with this than my old pillow
Mike M
A happy client
First pillow actually slept fine, just a bit too high for my comfort. I asked for the free swap, got the new one a few days later, and this one is spot on. Great service!
Verified
Amanda V
I have a herniated disc in my neck, so proper support is essential. I’ve tried them all, Purple, MyPillow, Coop Sleep, each helped for two weeks, then the pain returned.
Verified
Sander B
After a long day of decisions, choosing a pillow used to be one more. Now it’s automatic. YOUP just works.
Verified
Miranda H
I didn’t notice it at first, but I wake up with less shoulder tension now. Small difference, but real.
Verified
A happy client
The YOUP pillow has genuinely improved my days. I'm sleeping much deeper now and wake up feeling truly rested.
Verified
Thijmen Batens | Golf pro
Youp custom-fitted pillow makes me recover quicker, which in turn makes me more accurate and vital.
Verified
A happy client
“Wow, impressed with my Youp pillow! The delivery was incredibly fast, and the quality is fantastic. It feels durable and premium. Highly recommended!”
Verified
A happy client
Happy youp user for over 6 months
Verified
A happy client
Was a bit skeptical about the whole ‘custom’ thing, but yeah… I sleep better with this than my old pillow
Mike M
A happy client
First pillow actually slept fine, just a bit too high for my comfort. I asked for the free swap, got the new one a few days later, and this one is spot on. Great service!
Verified
Amanda V
I have a herniated disc in my neck, so proper support is essential. I’ve tried them all, Purple, MyPillow, Coop Sleep, each helped for two weeks, then the pain returned.
Verified
Sander B
After a long day of decisions, choosing a pillow used to be one more. Now it’s automatic. YOUP just works.
Verified
Miranda H
I didn’t notice it at first, but I wake up with less shoulder tension now. Small difference, but real.
Verified
A happy client
The YOUP pillow has genuinely improved my days. I'm sleeping much deeper now and wake up feeling truly rested.
Verified
Thijmen Batens | Golf pro
Youp custom-fitted pillow makes me recover quicker, which in turn makes me more accurate and vital.
Verified
A happy client
“Wow, impressed with my Youp pillow! The delivery was incredibly fast, and the quality is fantastic. It feels durable and premium. Highly recommended!”
Verified
A happy client
Happy youp user for over 6 months
Verified
A happy client
Was a bit skeptical about the whole ‘custom’ thing, but yeah… I sleep better with this than my old pillow
Mike M
A happy client
First pillow actually slept fine, just a bit too high for my comfort. I asked for the free swap, got the new one a few days later, and this one is spot on. Great service!
Verified
Amanda V
I have a herniated disc in my neck, so proper support is essential. I’ve tried them all, Purple, MyPillow, Coop Sleep, each helped for two weeks, then the pain returned.
Verified
Sander B
After a long day of decisions, choosing a pillow used to be one more. Now it’s automatic. YOUP just works.
Verified
Miranda H
I didn’t notice it at first, but I wake up with less shoulder tension now. Small difference, but real.
Verified
A happy client
The YOUP pillow has genuinely improved my days. I'm sleeping much deeper now and wake up feeling truly rested.
Verified
Thijmen Batens | Golf pro
Youp custom-fitted pillow makes me recover quicker, which in turn makes me more accurate and vital.
Verified
A happy client
“Wow, impressed with my Youp pillow! The delivery was incredibly fast, and the quality is fantastic. It feels durable and premium. Highly recommended!”
Verified
A happy client
Happy youp user for over 6 months
Verified
A happy client
Was a bit skeptical about the whole ‘custom’ thing, but yeah… I sleep better with this than my old pillow
Mike M
A happy client
First pillow actually slept fine, just a bit too high for my comfort. I asked for the free swap, got the new one a few days later, and this one is spot on. Great service!
Verified
Amanda V
Based on 35+ years of experience and 1.000.000 custom-fit pillows sold
- Body measurements
- Sleep position
- Mattress firmness
- Unwind Side for Meditation
- Sleep Side for Optimal Support
- Ventilated core for better airflow
- Moisture regulating & Cooling Cover
- Premium European memory foam
- Latex-free and OEKO-TEX® certified
See the Difference: Misaligned vs. Aligned Sleep
Spot the pressure points a generic pillow creates — and how YOUP keeps your spine in a natural, healthy line.

Generic Pillow

YOUP Pillow
BETTER FOCUS
Professionals report sharper focus and reduced neck pain.
BETTER SLEEP
Consistent users wake up more energized and less strained.
Developed by a Dutch physical therapist, backed by science
Get Your Own Unique Pillow Now!
Your body. Your sleep. Your pillow. Measured for you. Made for you.
Custom-fit technology
Hypoallergenic materials

Active Spring System
Temperature regulation

Join thousands of people who’ve upgraded their sleep with Custom-Fit comfort.
Learn more about the Pillow